Advantage, an IPG company, is a Sponsorship & Brand Experience Agency.
What does that mean? We develop partnerships for our clients with some of the biggest platforms in the world – think NFL, NCAA or The Grammy’s. This work ranges from identification to negotiation to activation and measurement. But that’s not all. We also create award winning experiential campaigns that build brand awareness and drive client objectives. And we do all this through an “Art and Science” approach that includes a world-class creative team and a research-fueled account team, both led by industry veterans.