In 1996 the principals of Airport Wireless® and Techshowcase™ opened The Cellular Shop, a cellular telephone and accessory store in Bryn Mawr, Pennsylvania. The Cellular Shop was a dealership for Comcast MetroPhone cellular telephones and service.In 1997 Airport Wireless® began selling wireless phones and accessories from a small merchandise cart in Terminal B of the Philadelphia International Airport. In 1998 a small in-line store Airport Wireless® store was opened in the Philadelphia International Airport’s main shopping area. This operation was a resounding success. Subsequently, Airport Wireless® locations were opened in the Cleveland-Hopkins and Newark Liberty International Airports.In 2003, Airport Wireless® was approached by Westfield Concession Management’s Vice President of Development, with an opportunity to operate a new direct retail concept in concert with Palm Inc. Palm was seeking an experienced airport operator with an excellent customer service record, and the employee caliber necessary to convey their high technology products to sophisticated customers. After signing an exclusive agreement to operate Palm’s airport locations, Airport Wireless Palm became the leading wireless and mobile electronics retailer in airports across the nation.In February 2008 Palm, Inc. and Airport Wireless decided to divest their endeavors. According to Charlie Simpson, Palm’s Director of Retail and Web Stores, "Airport Wireless is a retailing expert, and our alliance with them has been great," "Their strategy going forward is to focus more on expanding their retail presence to a wider array of products, and our strategy is to focus more on delivering great mobile products and less on driving a retail presence. This change should be good for both companies."