INSIGHTS & BEHAVIOR
The majority of our target audience is young and active people,
who like to dine out with friends and family regularly.
They could be single or couples. They have little concern about
consuming healthy food or not.
These people appreciate a good burger, not a fast food one,
but a burger that is made from real beef patty
completed with fresh condiments such as tomatoes, lettuce,
cheese and more.
Lunch and dinner for them is a food feast that has to be enjoyable
with every sense. They like to enjoy dining in a
welcoming atmosphere, with tasty food and unique service.