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Department of Marketing at Lehigh University

Department of Marketing at Lehigh University


Rauch Business Center Bethlehem PA United States 18015

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About Business

Lehigh's Marketing major is a rigourous and highly relevant curriculum of instruction. Students learn how to recognize the strong linkage between theory and practice, and the need for teamwork, leadership, and communication skills. Course activities provide the learning environment for students to acquire professional-level competency throughout the curriculum by developing integrated marketing communications campaigns, designing and implementing marketing research projects, conducting customer analyses, participation in product development simulations, and the opportunity to further develop their skills through special projects and corporate internships.

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