1914 P St Sacramento, CA 95811
Firefly was opened in early 2012 by Danielle Vincent in order to fund the community outreach organization Shoes & Sandwiches (S&S). Firefly spent almost two years in 800sf at 1910 P Street before moving next door into 2,000sf at 1914 P Street. Through August 2014, Firefly operated as a recycled clothing exchange, offering trade credit to those who would bring in their lightly used fashion. In September 2014, after a lot of thought on how to grow the mission of helping the community, Danielle decided that in the best interest of that mission, she would transform the space into The Midtown Collective and transition Firefly into new clothing with a mid-level price point. It was with this formula that the mission of funding S&S would truly work.