The Japanese are renowned throughout the world for the importance they attach to price, quality and design. Goods that sell well one year do not sell the next. Shops that lack innovativeness soon lose their popularity. fit maintains a strict focus on products and quality, and this is the key to fit's fundamental selling theory. Our head office is besieged by sales promotions from all over the world, but only a small number of products make it onto fit's shelves. And we require that even the most minor part be modified or improved if we are not completely satisfied. Additionally, fit makes every effort to develop new products. We introduce almost 300 new products every month in an endeavor to constantly upgrade our image.Nearly all of the products sold in our shop were imported from Japan. We strive to develop unique products to meet niche needs in a diverse range of categories. In addition to focusing on quality, we take a strict approach to development of the design, packaging and other elements. Our goal is to develop products which are of true value to the customer. As we intend to introduce around 300 new products each month, the total number of product lines sold by fit has grown to 12,000. As long as customers continue to require new items, we will continue to do our best to provide them.