Freshwater Digital was created to address a need: Business owners, small and large, are realizing the potential of digital signage and interactive media in their place of business. Without experience in this industry, where do they start? They are tasked with gaining a quick education on developing a realistic network strategy, evaluating hardware and software providers, sourcing content and developing revenue projections. Conversely, digital media service providers, including hardware, software, creative, sales and research organizations spend millions to market their offerings, hoping that potential customers find them. Freshwater DMP specializes in partnering with both customers and providers to help create fresh ideas in this fluid and ever changing industry.