In 2012, Standard Candy Co. celebrated 100 years of Goo Goo Clusters. In preparation for this historic event the management at Goo Goo Cluster, LLC (a subsidiary of Standard Candy Co. that manages the Goo Goo Cluster brand) completed an overhaul of the Goo Goo Cluster brand that includes refinements to the logo and images of the brand, new packaging and a return to the “clean” ingredient declaration that inventor Howell Campbell incorporated into the first Goo Goo Clusters.
America’s first combination confection, Goo Goo Cluster, will also be marketed with more environmentally friendly packaging and in 2011, Goo Goo Cluster, LLC has purchased Renewable Energy Credits to match the kiloWatt-hour electrical usage required to make a years worth of Goo Goo’s. As Goo Goo Cluster prepares to turn 100, the staff at Goo Goo Cluster, LLC is committed to incorporating more sustainability measures into the Goo Goo Cluster brand. In this way, we see a bridge to the future between a timeless classic, Goo Goo Cluster, and the youth generation of today who champion environmental concerns like no generation before them. For 99 years we’ve been making a truly great candy and adding sustainability measures to the products only makes them better.
“Go Get A Goo Goo – They’re Good!”