A top component in Marketing!
Understand YOUR audience and the times!
Know your audience, not just your clients. Your audience are those that are prospective clients, ones that may or may not even know that you exist but are very much a potential to be a client. For example, you just came out with your own brand of wine… your audience are those that have never purchased your wine or may not know that your wine exists. Well how are you going to pull those individuals in? Marketing! This ties back into how you are different… maybe part of your audience doesn’t even like wine. Well maybe you have a wine different from any other, all because of one main ingredient. Well you market that and it becomes intriguing to that audience. Also, be practical about where you market. For example, you own your own vacationing business, you just purchased a 10-million dollar income property in Miami Beach, do you want to market it to residents of Miami beach or residents of other areas possibly nowhere near a beach where they actually have a desire to vacation at the beach because it is something they are not used to? Another example is to know that business demands are constantly changing; social media, technology, style, economy, etc. how are you going to keep up with the times? You must be constantly adding to your business schemes and how you market them. You just developed this great new app for a phone.. well before you know it that phone has come out with a new version, you want to already be ahead of the game and working on that updated application. By doing this you are creating and maintaining client relationships, continue to build and manage those; because if you lose your client base… you essentially lose your business. Always stay one step ahead and anticipate what is to come, if you can imagine it, it is possible!