Little Rock AR United States 72201
ABOUT THE QUARTER
A group of downtown architects, developers and business owners have been working to improve our city’s financial district as the “Little Rock Financial Quarter,” a.k.a. “The Quarter.” The brand concept was first conceived in Spring 2014 by Creative Instinct, and Jimmy Moses and Rett Tucker of Moses Tucker Real Estate. Initially, the goal was to brand 400 West Capitol, when discussions expanded into ideas about enhancing the entire district to encourage new development. Hence, "The Quarter" concept was created, and soon other stakeholders within the district were invited to join the discussions.
Boundaries (not set in stone) of The Little Rock Financial Quarter is the downtown area between Main Street’s Creative Corridor and Broadway Street, starting at Capitol Avenue and extending several blocks north to the Arkansas River.
The Reason for Revitalization:
The Financial Quarter's name is new. But the buildings within are very recognizable. The Quarter has served as our city’s financial hub for decades. It’s gleaming bank towers and high-rise office buildings form the Little Rock skyline so often seen in photography and artwork. We see The Quarter when our plane is descending toward the Bill and Hillary Clinton National Airport. We see it when visiting the Clinton Presidential Center, and while working, shopping and dining in Little Rock’s ever-popular River Market District. In fact, the "gateway" of The Quarter, (proposed as being at Capitol Avenue and Broadway), offers a straight line-of-sight to Arkansas’ beautiful State Capitol.
A birds eye view of The Quarter has long been a part of our city’s visual identity. But at street level, the district is dated and sorely in need of a makeover.
Every weekday The Quarter is bustling with thousands of people coming to work, eat, and contribute to our city's economy. Unfortunately, many of them are unfamiliar with nearby options for coffee, lunch and happy hour spots. In fact, many workers never leave their office buildings during business hours. After 5pm The Quarter is quiet, dark and somewhat uninviting. Our revitalization committee is making short and long term plans to change that.
The goal is “…to mobilize the design community to engage the stakeholders of “The Quarter” by creating solutions for the most basic of space to the most engaging of spaces; we believe that innovative design will draw people back into the financial heart of our City.”
Since Creative Instinct created The Quarter’s brand concept, monthly meetings have been spearheaded by StudioMAIN, whose members include, among others, Chris East of Cromwell Architects Engineers, Joe Stanley of Polk Stanley Wilcox; Glen Woodruff of Wittenberg, Delony an Davidson; and John Martin of Moses Tucker Real Estate.
During the last few months, the group has compiled many excellent concepts for street-scape, building renovations and place-making. Concepts are in the process of being reviewed and prioritized for inclusion in a master plan.
While the master plan is being finalized, Creative Instinct has been working on a visual brand identity for The Quarter, including logo, signage, and other efforts. Canfield presented several logo concepts to the group at StudioMAIN in October. They cast their votes and three logos were selected as finalists.
(The Quarter's revitalization committee meets every third Tuesday at StudioMAIN, 1423 Main St. in Little Rock. Please join us!)
Blocks: The Quarter includes 20 city blocks plus the river front.
Open 1/2 Blocks: The Quarter includes 10 “half blocks” that are currently surface parking only
Office Towers: Regions 700
1,061 rooms as follows:
Little Rock Mariott – 418 Rooms
Doubletree Hotel – 288 Rooms
LaQuinta Inn & Suites – 261 Rooms
Capital Hotel – 94 Rooms
43 Bldgs with 4,025, 572 SF with a current vacancy of 12.2%
8 Bldgs with 74,515 SF with a current vacancy of 2.62%
Total Office/Retail Inventory (also includes one small bldg listed as industrial):
52 Bldgs with 4,102, 067 with a current vacancy of 12.02%