Securities and Investment Advisory Services offered through The Leaders Group, Inc. Securities Dealer, Member FINRA (www.finra.org)/ SIPC (www.sipc.org); TLG Advisors, Inc. Registered Investment Advisor; 26 W. Dry Creek Cir., Ste. 575, Littleton, CO 80120 303-797-9080. Rivertree Financial Planning, LLC and The Leaders Group, Inc. are not affiliated.
2630 Ridgewood Road | Suite F | Jackson, MS 39216
We are often asked how we decided on the name Rivertree Financial Planning. We went through an extensive process to determine the name. We wanted the name to help tell the story of what we do to help our clients - grow, protect, and give money through sound, biblical financial planning.
In the first book of Bible, we see a rivertree first mentioned: “And out of the ground the Lord God made to spring up every tree that is pleasant to the sight and good for food. The tree of life was in the midst of the garden, and the tree of the knowledge of good and evil. A river flowed out of Eden to water the garden, and there it divided and became four rivers.” (Genesis 2:9-10)
Psalm 1:1-3 says, “Blessed is the man who walks not in the counsel of the wicked, nor stands in the way of sinners, nor sits in the seat of scoffers; but his delight is in the law of the Lord, and on his law he meditates day and night. He is like a tree planted by streams of water that yields its fruit in its season, and its leaf does not wither. In all that he does, he prospers.”
A commentary on this passage says, “The first image is that of a tree in a dry climate, which nevertheless thrives because of its constant supply of water. A tree bears fruit, not for itself, but for others; thus, when the faithful prospers, it is not for himself, nor is the prospering even necessarily material, but he succeeds in bringing benefit to others.”
In the last book and chapter of the Bible, John writes: “Then the angel showed me the river of the water of life, bright as crystal, flowing from the throne of God and of the Lamb through the middle of the street of the city; also, on either side of the river, the tree of life with its twelve kinds of fruit, yielding its fruit each month. The leaves of the tree were for the healing of the nations.” (Revelation 22:1-2) Scholars say that the river and the tree of life in this passage recall Eden before the fall into sin.
In summary, the name "Rivertree" helps tell our story to clients. We are challenged to bless others, just as a tree by a river blesses others by yielding fruit.