Established in 1974.Since 1974, South Coast Surf Shop has emerged as one of Southern California's premier surf shops. The shop is located in Ocean Beach California, a half a block from the famous Ocean Beach Pier.Historically, South Coast Surf Shop has always been ahead of its time. Over the last 37 years, South Coast not only emphasized custom surfboards, a huge wetsuit selection, and the latest in surf accessories to meet your in the water needs, but it was willing to experiment with selling surf inspired clothing and accessories.South Coast Surf Shop Since 1974. Surfboards, Swimwear, Skateboards, Wetsuits, Clothing, and Rentals. Yo will be sure to find all the top brands. Customer service is what sets us apart so we'll be sure to take care of all your needs. South Coast Surf Shops have been a San Diego mainstay since 1974. What started as a single shop in Ocean Beach has grown into 5 locations spreading into Pacific Beach and online as well. Specializing in all things surf.