#1) Expand research and education efforts addressing the production, nutritional value,health benefits, economics, quality standards and appreciation of honey.
#2) Optimize university resources by coordinating a multidisciplinary team of experts in honey production, pollination and bee health.
#3) Establish UC Davis at the forefront of honeybee health studies.
#4) Serve the various California agricultural commodities that depend on insects for pollination services.
#5) Help the honey industry establish labeling guidelines for honey and honey products to promote the guarantee of pure and unadulterated varietal honey.
#6) Promote the use of authentic, high quality honey in the home, food industry and restaurants. By working toward meeting these goals, we will increase understanding of varietal honeys from across the United States through research and education; help industry producers by developing sensory criteria for the evaluation of honey that will maximize marketability and educate consumers nationwide regarding the characteristics, uses, and health benefits of honeys produced in California and the United States.