The New Parkway is spearheaded by J Moses Ceaser. Ceaser has been involved in a host of for-profit and nonprofit ventures over the last twenty years. Ceaser is the president and managing partner of Fotomio, LLC, an event photography business that piloted the concept of 'photo booths without walls'. Prior to Fotomio, Ceaser served as the founder and executive director of DiversityWorks, an Oakland-based nonprofit working with youth around issues of power and oppression. He also served as the US Director of the Northern Ireland Community Leadership Programme, which brought together Catholic and Protestant young people for a year-long experience in community building. For all of these endeavors, Ceaser had to raise funds, manage budgets, supervise staff, and deliver innovative programming.For much of the last 13 years, the Parkway Theater has been a local institution and an Oakland destination that helped to set the city apart from its Bay Area neighbors. It created a niche for itself by replacing traditional theater seating with love seats and other comfortable (and movable) chairs, running theme nights such as Baby Brigade and Thrillville, and featuring a full commercial kitchen serving such items as pizza and beer on tap...and doing it all at a price point that was very affordable and accessible to almost all residents of Oakland and beyond.